Hasbro's promotional campaign for the film included deals with various companies advertising included a viral marketing campaign, coordinated releases of prequel comic books, toys, and books, as well as product placement deals with companies such as General Motors, Burger King, and eBay. Armed Forces and General Motors loaned vehicles and aircraft during filming, which saved money for the production and added realism to the battle scenes. Steven Spielberg came on board as executive producer the following year, hiring Roberto Orci and Alex Kurtzman to write the screenplay. Murphy and Tom DeSanto developed the project in 2003, and DeSanto wrote a treatment. Joe film, but then decided to develop a Transformers film after the United States went to war against Iraq in 2003. Tyrese Gibson, Josh Duhamel, Anthony Anderson, Megan Fox, Rachael Taylor, John Turturro and Jon Voight also star, while Peter Cullen and Hugo Weaving voice Optimus Prime and Megatron, respectively.ĭon Murphy was initially interested in developing a G.I. The Autobots intend to retrieve and use the AllSpark, the powerful artifact that created their robotic race that is on Earth, to rebuild their home planet Cybertron and end the war, while the Decepticons have the intention of using it to build an army by giving life to the machines of Earth. It stars Shia LaBeouf as Sam Witwicky, a teenager who gets caught up in a war between the heroic Autobots and the villainous Decepticons, two factions of alien robots who can disguise themselves by transforming into everyday machinery, primarily vehicles.
The film is directed by Michael Bay from a screenplay by Roberto Orci and Alex Kurtzman. It is the first installment in the Transformers film series.
Transformers is a 2007 American science fiction action film based on Hasbro's toy line of the same name.
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